Saturday, April 05, 2008
RX: Aisle 2
The 'new thing' in yogurt is (NEWSFLASH! You are *not* going to believe this, but...) it is a digestive aid. Yogurt companies are making a very big deal out of this these days. Like it's new news. If nothing else, I find it entertaining (except for the shameful overpackaging of most of these).
The packages look a lot like they are prescription food, they have funny names (Activia - that could be a car! ...or a line of fitness wear), and then they wrap everything to look like vitamins! The cute little (overpackaged...grumble) bottles for their yogurt look like big vitamins (or like little vitamin bottles, depending on your point of view.) Like a shot of wheatgrass, a B-12 shot: Your daily shot of friendly bacteria... I guess.
Oh well. I love yogurt (but I'll stick with my old stand-by's, thankyouverymuch. )