What is Art For All?
It’s a concept. It’s a philosophy. Its three little words that sum up what I have experienced in my own life, and what I truly believe about the power and importance of art on product.
For many young people, art on product is one of the very few ways they experience art in their every day lives. For these people, a notebook design, a wallpaper, or a pattern on a sheet can make a more lasting impact on a young mind, and be more creatively inspirational, than anyone could guess.
Maybe there is a kernel of interest in creative pursuits for a kid. But without the hands-on access to these pursuits and the encouragement to try them from parents, peers, or others in direct mentor positions, they might never be exposed to their own creative potential.
Libraries are shrinking, museums are often not accessible to everyone, and in some communities the arts are simply just not recognized as very significant or important. This is one of the reasons why quality, inspiring, fun art on products is so crucial. If you ask me, art on products is just as influential, culturally speaking, as art in a museum is. People see the art on their personal belongings on a daily basis more than probably any other form of art, commercial or otherwise. Art on products has that power, and with it comes big responsibility. Product art is really a cross-cultural, cross-demographic, cross-class "link to the arts". Product art is a Great Equalizer.
The art on the products that we use every day may be adorning an impulse buy at the check out counter. They may be on something necessary, like a notebook, pencil, a postage stamp, or tape. What ever the items are, wherever we got them and whatever we use ithem for, we look at them every day. We sit with them every day. We live with them every day. Think about it. They are with us in moments of high productivity and deep reflection. This alone makes the art and designs adorning the products we live with every day both extremely significant and blindly influential.
“Art For All” is basically my personal credo about the importance of art on product. It’s about creating the best possible quality of art for use on product. It’s about doing my best to advocate for its quality. It’s about the honor of owning my responsibility in the creative process, and doing the best I personally can for the final product. It's about the ability of the end product to instill great enjoyment and inspiration into the lives of people who invite it into their lives, in a seemingly small but very important way, every day. It's also about respecting the industry of art licensing as a vocation with deep and positive meaning on these levels and many more.