These three words sum up my beliefs about the importance of art on product.
For many young people, art on product is one of the very few ways they experience art in their every day lives. A notebook design, a wallpaper, or a pattern on a bed sheet can make a more lasting impact and be more creatively inspirational, than anyone could guess.
Maybe there is a kernel of interest in creative pursuits for a kid. But without the hands-on access to these pursuits and the encouragement to try them from parents, peers, or others in direct mentor positions, they might never be exposed to their own creative potential.
Libraries are shrinking, museums are often not accessible to everyone, and in some communities the arts are simply just not recognized as significant or important. This is one of the reasons why quality, inspiring, fun art on products is so crucial. If you ask me, art on products is just as influential, culturally speaking, as the art in a museum... and, in some ways, maybe more so. People see the art on their personal belongings on a daily basis more than probably any other form of art, commercial or otherwise. Art on products has that power, and with it comes big responsibility. Product art is really a cross-cultural, cross-demographic, cross-class "link to the arts". Product art is a Great Equalizer.
The art on the products that we use every day may be adorning an impulse buy at the check out counter. They may be on something necessary, like a notebook, pencil, a postage stamp, or tape. What ever the items are, wherever we got them and whatever we use ithem for, we look at them, we sit with them, and we interact with them every day. They are with us in moments of high productivity and of deep reflection. This alone makes the art and designs adorning the products we live with both extremely significant and blindly influential.
“Art For All” is my personal credo for the importance of art on product. It’s about creating the best possible quality of art for use on product, knowing the power of that, and honoring and respecting it. It’s about owning my responsibility in the creative and production processes. It's about the potential that the end product has to instill not only a great sense of enjoyment in use, but also the possibility of truly inspiring those who invite it into their lives. Yes! I believe we can bring more positivity, light, and sometimes even hope, into every day lives through our art and designs on product. It's also about respecting the industry of art licensing as an important business/industry/vocation that has this power and the potential to seed such good effects in individuals—and, by extension, in the world—in such a seemingly trivial way.